In a weekend that I could have sworn would be dominated by family-friendly franchise fare, “Freakier Friday,” it was the R-rated horror movie “Weapons” pulling off the upset. What happened here? I know stars Julia Garner and Josh Brolin have important roles in the MCU, but were they such draws without Garner in silver polymer, or Brolin with an oversized chin? Did horror fans flock to the film because of writer/director Zach Cregger? His last film, 2022’s “Barbarian,” has already had its entire domestic box office run eclipsed by “Weapons” in its first weekend alone. An inundation of advertising? I knew the film was coming, but I’d had “Freakier Friday” shoved down my throat for months thanks to the Disney promotional machine.
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